The Rise of Influencer Marketing

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A new study released from CreatorIQ shows that brands are investing more in influencer marketing. This comes as many company’s marketing budgets have faced scrutiny and funds have been diverted from other marketing activities. Brands have become more dependent on creators to reach consumers, but what does this mean for your company?

Who are influencers? 

“Influencers” is often interchanged with the term “content creators”. Though they are similar, there is a difference in their presence on social media. Influencers are people in a niche/industry with sway over the target audience. They are often seen as a social media personality who influences their audience to purchase the products/services they promote. There are different types of influencers, ranging from celebrities, industry experts, micro-influencers, and bloggers.

There are also different sizes of influencers: Nano Influencers: 0K – 10K followers, Micro Influencers: 10K-100K followers, Mid Influencers: 100K – 500K followers, Macro Influencers: 500K – 1M followers, Mega Macro Influencers: 1M+ followers.

Size matters when it comes to influencers and brands. Macro and mega macro influencers are great for campaigns where mass awareness is a key goal. Nano and micro influencers also present an opportunity for brands because their audience is much more engaged, this is a great moment for brands to tap into their niche. Influencers have dramatically changed the way brands reach their customers over the years. These people are used as the core of a marketing strategy that drives awareness, reach, traffic, and sales. When an influencer endorses your brand/product you are able to tap into their audience. 

What does the “rise of influencer” mean for your business?

Influencers can be a valuable asset for businesses and increase your chances of visibility. Here are some of the benefits they provide:

-Reach a wider audience: By partnering with influencers, businesses can tap into their follower base and gain exposure to potential customers who may be interested in their products or services.

-Build brand awareness: When an influencer promotes a business or its products, it can significantly increase brand awareness among their audience. This exposure can help the business to gain recognition and stand out in a competitive market.

-Drive traffic and generate leads: Influencers often have a loyal and engaged following. When they recommend or promote a product or service, their followers are more likely to take action.

-Enhance credibility and trust: Influencers have built a level of trust and credibility with their audience. When they endorse a product or recommend a brand, it can have a positive impact on the perception of that business.

-Create authentic content: By collaborating with influencers, businesses can leverage their expertise in crafting compelling and authentic content that aligns with their brand values.

-Gain social proof: When an influencer showcases their experience with a product or service, it can validate the quality and value of that offering in the eyes of their followers. This social proof can be influential in influencing the purchase decisions of potential customers.

-Stay relevant and tap into trends: Influencers are often early adopters of trends and stay up-to-date with the latest happenings in their respective niches.

Summary

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